Video production refers to the process of producing video content. It is similar as a process to that of filmmaking, but with images recorded digitally instead of on traditional film stock. Production is the phase of video production which captures the video content itself, whether that be of individuals, places, processes and the like. Here at Higher Ground we put as much into the pre-production (script writing and storyboarding etc), and post-production (editing, visual effects, motion graphics and animation etc), as the actual production itself. It should really be looked at as a 3 phase process, for the very best results.

For video to work as well as possible commercially, it's imperative to take the 3 phase approach. PHASE ONE: PRE-PRODUCTION. Pre-production is the where we sit with our clients, as them to fill in a questionnaire, then have a workshop with us to determine the user profiles, business aims and channels where we can utilise the video for maximum impact. Once this is done, we then moodboard and storyboard the project, as well as create the script and assemble the team and location, and plan for any motion graphics or animation. Once this is completed, the production start.

PHASE TWO: PRODUCTION. Production is where all the assets are created and aquired. This covers the filming of the video, the design of any motion graphics and animated elements, the creation of the soundtrack, sound effects and recording of any audio.

PHASE THREE: POST-PRODUCTION. Post-production is where all the assets are brought together and the full video is created. The video is edited, colour graded and any VFX added. The motion graphics and designed assets are animated and laid over and in between the video segments, and all audio is mixed in. Finally, the full video is exported and ready for launch!