Merchant Marketing Group, 2018
We take a 'Big Picture' approach to producing our video campaigns. We look at the what you're trying to say. The results you want. And then create a story that will resonate with the people you want to reach with the video production. Ensuring your message will reach them across all the relevant channels they use.
Video is usually the best place to start. Here the video enables the story to be told, the visuals are created and the campaign identity is set. A good way to think of it is: at 30 frames a second, even a 100 second video will have created 3,000 frames for you. Add in the motion graphics and additional visuals, and you have a full brand suite to work from. So why not capitalise on this? Start with your video production first, make it the centre of your campaign, utilising the story and visuals across your other channels. The website, email campaigns, social media and everything else. Even more impact - for very little additional investment of your time or budget. Let's talk.
HERE WE DISCOVER AND DEFINE YOUR MESSAGE.
Our questionnaire helps us to figure out what is needed in the animation, who we are trying to reach, and through which marketing channels. The workshop is where we sit down, have a coffee (or three) with you, listen and ask questions about you, your business and your customers. The script, moodboard and storyboard is where the solution takes shape. You then start to see what your animation will look and feel like.
THEN OUR COLLECTIVE VISION BECOMES REALITY.
Production takes place. That will be the design of each frame of your animation, including any filming which may be required, as well as the soundtrack and any sound effects. Post Production is where we bring everything together in one place. And bring it to life! Versioning out different variants of your animation is key. One for the website, one without sound for your event stand. A 20 second version for social media, etc...
GET YOUR MESSAGE OUT THERE!
Website: get the full version on your homepage. Email: add a static visual and link to your email campaign, and experience the 200-300% increase in open rates video gives you! Events: Play a version on your stand. Sales: open sales meetings with a bang. Infographic: use the visuals from the animation, and create a static infographic for use on digital and print. Social: version out for use on LinkedIn, YouTube, Facebook, Instagram and more...
KEEP IMPROVING AND GET THE BEST FROM YOUR ANIMATION.
Analytics are key. See which versions are working best, see where you can improve, and amend, tweak and evolve as required. The beauty of digital is that it's not fixed and you can re-version as needed to keep getting your message out there, to more people, in a more effective way and make the impact your story deserves.
We were asked to create an outer space blockbuster(!) video for BNP Paribas, to promote their ground breaking new Cortex FX platform and their equally impressive A.I. personal digital assitant, ALiX.
As part of this project, we were asked to create the main brand visual or logo for ALiX (the green 'flame'), which has been used across all channels. It was even exported as an animated gif and used on all client facing software!
This animation itself was to be used on their website, at sales presentations, on event stands, as an introduction for keynote speakers, and for use on LinkedIn and other social media platforms.
The logo we created was rolled out as the ALiX brand company wide:
The animation was used on their Global Markets homepage:
At events globally:
To introduce various keynote speakers:
And to open the launch day for the financial press, at BNP Paribas' head office in London. This resulted in coverage from the below publications within the first few days:
LinkedIn advertising was also part of the strategy for the campaign. A-B testing was conducted to fine tune the performance of the video - with a shorter 15 second version being selected for the final version:
The logo was also used on all the software too, to show when ALiX was 'thinking' or 'speaking' (please note this is a stripped back interface, as we cannot show in it's entirety due to client privacy agreements):
CLICK HERE TO SEE OUR LATEST CREATIVE VIDEO IDEAS & FUN PROJECTS.
Video production refers to the process of producing video content. It is similar as a process to that of filmmaking, but with images recorded digitally instead of on traditional film stock. Production is the phase of video production which captures the video content itself, whether that be of individuals, places, processes and the like. Here at Higher Ground we put as much into the pre-production (script writing and storyboarding etc), and post-production (editing, visual effects, motion graphics and animation etc), as the actual production itself. It should really be looked at as a 3 phase process, for the very best results.
For video to work as well as possible commercially, it's imperative to take the 3 phase approach. PHASE ONE: PRE-PRODUCTION. Pre-production is the where we sit with our clients, as them to fill in a questionnaire, then have a workshop with us to determine the user profiles, business aims and channels where we can utilise the video for maximum impact. Once this is done, we then moodboard and storyboard the project, as well as create the script and assemble the team and location, and plan for any motion graphics or animation. Once this is completed, the production start.
PHASE TWO: PRODUCTION. Production is where all the assets are created and aquired. This covers the filming of the video, the design of any motion graphics and animated elements, the creation of the soundtrack, sound effects and recording of any audio.
PHASE THREE: POST-PRODUCTION. Post-production is where all the assets are brought together and the full video is created. The video is edited, colour graded and any VFX added. The motion graphics and designed assets are animated and laid over and in between the video segments, and all audio is mixed in. Finally, the full video is exported and ready for launch!
Video production companies cover quite a few different types of businesses. It can include anything from film and tv to corporate, promotional, educational or web based material. Here at Higher Ground we tend to specialise more in B2B corporate campaigns and content creation, with a focus on videos using motion graphics, animation and VFX as well as the more standard 'filmed' video. But we love to adapt our skills to other types of projects as and when the opportunity arises. Speaking generally, a video production company is responsible for everything from the initial concept of the project to completion. The company helps with the concept, scripting, scheduling, casting and more.
To find the right video production company, you should first look at their showreel and portfolio (we have links to all of these at the top of this page!) and if you like what you see, then simply get in touch to meet up. You'll know when you find the right agency, as you'll get on in the meeting, feel excited about their previous work and their ideas for your project too. They should give you a clear direction on next steps, and make sure you feel comfortable around how the process works, when you could receive your finished video back, how much it will cost (and where that budget goes) and very importantly, where it can be utilised for maximum commercial impact.
If you have any questions about how we create our video productions, or to find out how a video could benefit you and your business, then please don't hesitate to get in touch with us. Email us at firstname.lastname@example.org and we'll get straight back to you, and arrange a free face to face consulation. We're looking forward to meeting you!