BNP Paribas wanted to interview one of their Directors. But didn't want 'yet another corporate head and shoulder video'. So we opted to only show him for a few seconds at the beginning to set the scene. Following that we used his voiceover for continuity, but visually took the viewer on a more interesting and varied journey, using motion graphics, animation and B-Roll to keep them engaged throughout.
The video was used pride of place in the header for the BNP Paribas CENTRIC homepage. In addition to this, it was used extensively at events globally, and distributed to all sales teams for client facing meetings etc.