Our Services
WE CREATE YOUR BIG IDEA
AND THAT STARTS WITH THE VIDEO
Create and visualise your message
We are focused on finding you the best 'Big Idea' for your company or campaign.
The perfect story & visuals to resonate with your audience using:
Motion Graphics & animation
With Motion Graphics and Animation you are hindered only by your imagination. Taking characters, text, graphics, scenes, whether they be in 2D or 3D, or mixed with video. You can always tell a compelling and captivating story.
Film, post & vfx
We can make a classic corporate video if you like, but we can also create more engaging content with visual effects, motions graphics and post production 'pazzaz'! With video, the more creative you put in, the more you get out. We think video should be more 'Netflix' than corporate.
DESIGN & infographics
Sometimes you also need static design, such as infographics, adverts or banners, to help take your message to some of the places that video can't go. And what's great is that 9 times out of 10 you can use the story and motion graphics from the video to do it.
Make sure everyone can find you when they need you
The best digital content deserves the best marketing.
So lets get your message out there!
Website & landing pages
Typically, the website is the first place clients want us to place their content. Ensuring it's available to all 24/7. We can create a wordpress or html website as needed, plus any campaign landing pages too!
email, search & social
Once you have your content on your website, then it's imperative to ensure the right people visit. So we can help you to use HTML email, SEO, PPC Advertising and social media (LinkedIn, Facebook etc) to increase traffic.
events & PR
The right content can be the difference at events too, a video on your exhibition stand, or to introduce a keynote speaker for instance. Press and PR events can also benefit massively too.
The Process
At Higher Ground we start by listening to what you want, and then figuring out what you need from there.
We don't try to find a product and fit you to that. Everything we create is bespoke to you, to help tell your story and get the results you need. You can see our simple process animation on vimeo, or just on the right here!
Contact Higher GroundOUR ANIMATION PROCESS
1. DISCOVER & DEFINE
HERE WE DISCOVER AND DEFINE YOUR MESSAGE.
Our questionnaire helps us to figure out what is needed in the video, (whether that be an animation or filmed video), who we are trying to reach, and through which marketing channels. The workshop is where we sit down, have a coffee (or three) with you, listen and ask questions about you, your business and your customers. The script, moodboard and storyboard is where the solution takes shape. You then start to see what your animation will look and feel like.
2. CREATE
THEN OUR COLLECTIVE VISION BECOMES REALITY.
Production takes place. That will be the design of each frame of your animation, and / or any filming which may be required, as well as the soundtrack and any sound effects. Post Production is where we bring everything together in one place. And bring it to life! Versioning out different variants of your animation or film is key. One for the website, one without sound for your event stand. A 20 second version for social media, etc...
3. ADAPT & DEPLOY
GET YOUR MESSAGE OUT THERE!
Website: get the full version of the video on your homepage. Email: add a static visual and link to your email campaign, and experience the 200-300% increase in open rates video gives you! Events: Play a version on your stand. Sales: open sales meetings with a bang. Infographic: use the visuals from the motion graphic animation, and create a static infographic for use on digital and print. Social: version out for use on LinkedIn, YouTube, Facebook, Instagram and more...
4. EVOLVE
KEEP IMPROVING AND GET THE BEST FROM YOUR VIDEO.
Analytics are key. See which versions are working best, see where you can improve, and amend, tweak and evolve as required. The beauty of digital is that it's not fixed and you can re-version as needed to keep getting your message out there, to more people, in a more effective way and make the impact your story deserves.
Higher Ground Labs
By 2022, online videos will equate to more than 82% of all consumer internet traffic: 15x higher than it was in 2018.
Cisco, 2021
When marketeers included a video in an email, the click through rate increased by 200% to 300%.
Forrester, 2021
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
Invisia, 2021
Video is shared 20 times more often than any other type of content on LinkedIn so far this year.
LinkedIn, 2021
70% of marketing professionals report that video converts better than any other medium.
CodeFuel, 2021
Online videos now account for over 50% of all mobile internet traffic, our recent survey has shown.
Merchant Marketing Group, 20121