We are focused on finding you the best 'Big Idea' for your company or campaign.
The perfect story & visuals to resonate with your audience using:
We can make a classic corporate video if you like, but we can also create more engaging content with visual effects, motions graphics and post production 'pazzaz'! With video, the more creative you put in, the more you get out. We think video should be more 'Netflix' than corporate.
Sometimes you also need static design, such as infographics, adverts or banners, to help take your message to some of the places that video can't go. And what's great is that 9 times out of 10 you can use the story and motion graphics from the video to do it.
The best digital content deserves the best marketing.
So lets get your message out there!
Typically, the website is the first place clients want us to place their content. Ensuring it's available to all 24/7. We can create a wordpress or html website as needed, plus any campaign landing pages too!
Once you have your content on your website, then it's imperative to ensure the right people visit. So we can help you to use HTML email, SEO, PPC Advertising and social media (LinkedIn, Facebook etc) to increase traffic.
The right content can be the difference at events too, a video on your exhibition stand, or to introduce a keynote speaker for instance. Press and PR events can also benefit massively too.
At Higher Ground we start by listening to what you want, and then figuring out what you need from there.
We don't try to find a product and fit you to that. Everything we create is bespoke to you, to help tell your story and get the results you need. You can see our simple process animation on vimeo, or just on the right here!Contact Higher Ground
HERE WE DISCOVER AND DEFINE YOUR MESSAGE.
Our questionnaire helps us to figure out what is needed in the video, (whether that be an animation or filmed video), who we are trying to reach, and through which marketing channels. The workshop is where we sit down, have a coffee (or three) with you, listen and ask questions about you, your business and your customers. The script, moodboard and storyboard is where the solution takes shape. You then start to see what your animation will look and feel like.
THEN OUR COLLECTIVE VISION BECOMES REALITY.
Production takes place. That will be the design of each frame of your animation, and / or any filming which may be required, as well as the soundtrack and any sound effects. Post Production is where we bring everything together in one place. And bring it to life! Versioning out different variants of your animation or film is key. One for the website, one without sound for your event stand. A 20 second version for social media, etc...
GET YOUR MESSAGE OUT THERE!
Website: get the full version of the video on your homepage. Email: add a static visual and link to your email campaign, and experience the 200-300% increase in open rates video gives you! Events: Play a version on your stand. Sales: open sales meetings with a bang. Infographic: use the visuals from the motion graphic animation, and create a static infographic for use on digital and print. Social: version out for use on LinkedIn, YouTube, Facebook, Instagram and more...
KEEP IMPROVING AND GET THE BEST FROM YOUR VIDEO.
Analytics are key. See which versions are working best, see where you can improve, and amend, tweak and evolve as required. The beauty of digital is that it's not fixed and you can re-version as needed to keep getting your message out there, to more people, in a more effective way and make the impact your story deserves.
CLICK HERE TO SEE OUR LATEST CREATIVE IDEAS & FUN PROJECTS.
Merchant Marketing Group, 20121