Rough guides (part of the penguin publishing group) asked us to create a light hearted illustrated animation, purposefully 'low fi' in production value, promoting their new book 'The Rough Guide To The Hitchhiker's Guide To The Galaxy'.

This video was to be used both internally for the launch, and at an external series of events. It was also to be used as an online point of sale tool, to help get potential purchasers 'across the line'. Following this, Penguin and Rough Guides went on to ask us to create a number of additional promotional videos and animations.