Our Work
Linklaters: Activism Rising
As part of their thought leadership work, we helped Linklaters produce this animation on Corporate Activism. We needed to tell the story in a compelling way, to capture existing and new client's attention.
This campaign worked well, as the visuals were used on the Linklaters' homepage, as the lead item on a company wide email campaign, various infographics for PDF download and printed collateral, and the motion graphics animation even ended up being used by CNBC on their evening news slot! Click here to see the case study section on it.
How was it used?
The Activism Rising animation was rolled out across a number of differnet on and offline channels.Primarily it was used at the top of the Thought Leadership homepage:
But it was also used to create static content which populated the HTML email campaign to all clients:
These images from the video, were then also used to create an infographic for both PDF download and print:
And last but not least, the coverage worked so well, the story was picked up and used by CNBC on their evening news:
Project Stills
By 2022, online videos will equate to more than 82% of all consumer internet traffic: 15x higher than it was in 2018.
Cisco, 2021
When marketeers included a video in an email, the click through rate increased by 200% to 300%.
Forrester, 2021
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
Invisia, 2021
Video is shared 20 times more often than any other type of content on LinkedIn so far this year.
LinkedIn, 2021
70% of marketing professionals report that video converts better than any other medium.
CodeFuel, 2021
Online videos now account for over 50% of all mobile internet traffic, our recent survey has shown.
Merchant Marketing Group, 20121
Our 'ANIMATION FIRST' Approach
We take a 'Big Picture' approach to creating our animation campaigns. We look at the what you're trying to say. The results you want. And then create a story that will resonate with the people you want to reach with the animation. Ensuring your message will reach them across all the relevant channels they use.
An animated video is usually the best place to start. Here the animation enables the story to be told, the visuals are created and the campaign identity is set. A good way to think of it is: at 30 frames a second, even a 100 second animation will have created 3,000 images for you. So why not capitalise on this? Start with your animation first, make it the centre of your campaign, utilising the story and visuals across your other channels. The website, email campaigns, social media and everything else. Even more impact - for very little additional investment of your time or budget. Let's talk.
OUR ANIMATION PROCESS
1. DISCOVER & DEFINE
HERE WE DISCOVER AND DEFINE YOUR MESSAGE.
Our questionnaire helps us to figure out what is needed in the animation, who we are trying to reach, and through which marketing channels. The workshop is where we sit down, have a coffee (or three) with you, listen and ask questions about you, your business and your customers. The script, moodboard and storyboard is where the solution takes shape. You then start to see what your animation will look and feel like.
2. CREATE
THEN OUR COLLECTIVE VISION BECOMES REALITY.
Production takes place. That will be the design of each frame of your animation, including any filming which may be required, as well as the soundtrack and any sound effects. Post Production is where we bring everything together in one place. And bring it to life! Versioning out different variants of your animation is key. One for the website, one without sound for your event stand. A 20 second version for social media, etc...
3. ADAPT & DEPLOY
GET YOUR MESSAGE OUT THERE!
Website: get the full version on your homepage. Email: add a static visual and link to your email campaign, and experience the 200-300% increase in open rates video gives you! Events: Play a version on your stand. Sales: open sales meetings with a bang. Infographic: use the visuals from the animation, and create a static infographic for use on digital and print. Social: version out for use on LinkedIn, YouTube, Facebook, Instagram and more...
4. EVOLVE
KEEP IMPROVING AND GET THE BEST FROM YOUR ANIMATION.
Analytics are key. See which versions are working best, see where you can improve, and amend, tweak and evolve as required. The beauty of digital is that it's not fixed and you can re-version as needed to keep getting your message out there, to more people, in a more effective way and make the impact your story deserves.