project summary

BNP Paribas approached Higher Ground to produce a comprehensive overview of Centric, their online app based platform for corporate clients.

The aim of the animation was to showcase the platform, covering all the main features for use on their corporate homepage and at events. But in saying that - it was essential it was 3 minutes or under, in order to maintain users attention and retain it's impact. So careful planning and execution was the order of the day.