We were approached to create a 3D promotional animation for FUJI, to showcase their new high end printing press.
The campaign required the video to be used on the product homepage, at multiple global events, and sales meetings. The static imagery from the animation was then also used to create an email campaign and landing page (with the video included), as well as the static imagery being utilised across various other promotional materials (digital and print).
FUJI used our animation on the GRAPHIUM homepage, as well as at events and as part of keynote speeches:
Merchant Marketing Group, 20121
We take a 'Big Picture' approach to creating our animation campaigns. We look at the what you're trying to say. The results you want. And then create a story that will resonate with the people you want to reach with the animation. Ensuring your message will reach them across all the relevant channels they use.
An animated video is usually the best place to start. Here the animation enables the story to be told, the visuals are created and the campaign identity is set. A good way to think of it is: at 30 frames a second, even a 100 second animation will have created 3,000 images for you. So why not capitalise on this? Start with your animation first, make it the centre of your campaign, utilising the story and visuals across your other channels. The website, email campaigns, social media and everything else. Even more impact - for very little additional investment of your time or budget. Let's talk.
HERE WE DISCOVER AND DEFINE YOUR MESSAGE.
Our questionnaire helps us to figure out what is needed in the animation, who we are trying to reach, and through which marketing channels. The workshop is where we sit down, have a coffee (or three) with you, listen and ask questions about you, your business and your customers. The script, moodboard and storyboard is where the solution takes shape. You then start to see what your animation will look and feel like.
THEN OUR COLLECTIVE VISION BECOMES REALITY.
Production takes place. That will be the design of each frame of your animation, including any filming which may be required, as well as the soundtrack and any sound effects. Post Production is where we bring everything together in one place. And bring it to life! Versioning out different variants of your animation is key. One for the website, one without sound for your event stand. A 20 second version for social media, etc...
GET YOUR MESSAGE OUT THERE!
Website: get the full version on your homepage. Email: add a static visual and link to your email campaign, and experience the 200-300% increase in open rates video gives you! Events: Play a version on your stand. Sales: open sales meetings with a bang. Infographic: use the visuals from the animation, and create a static infographic for use on digital and print. Social: version out for use on LinkedIn, YouTube, Facebook, Instagram and more...
KEEP IMPROVING AND GET THE BEST FROM YOUR ANIMATION.
Analytics are key. See which versions are working best, see where you can improve, and amend, tweak and evolve as required. The beauty of digital is that it's not fixed and you can re-version as needed to keep getting your message out there, to more people, in a more effective way and make the impact your story deserves.