Higher Ground laboratories - introduction

Higher Ground Labs is our playground. This is where we try out new ideas, concepts, technology and approaches. These aren't polished projects, these aren't based on client briefs, some of these may not even be that good! But if we think it could be the seed of a good idea for us or our clients, it lives here.

Motion Graphics and Video Combined: Using 2D text in a 3D orientation on filmed video

WHAT: Here we use 2D text to live in a 'real world' scenario - so merge the capability of Motion Graphics with the reality of filmed video.
WHY: This can really combine the two media well - and aid the communication of filmed video to those viewing without sound - or to add an exciting option for making messaging more creative and engaging.

Motion Graphics: Using Triangulation graphics with depth of field to add a more engaging background and environment

WHAT: Here we used a complex triangulation effect to create a virtual 3D environment, to provide a branded and 'other worldly' backdrop to our title text.
WHY: Creating a virtual environment like this can help the text to stand out, whilst creating an impressive background and grabbing attention.

Motion Graphics and Video Combined: Tracking real world assets with Graphics

WHAT: Here we tracked Sammy running from a drone as a 'moodboard' bank advert. Following this - we simply added name and job title to Greg at his desk.
WHY: Both highlight different options open to us for tracking assets within video files - and making them work and feel 'as one'.

3D and Video Combined: Placing designed 2D or 3D objects 'within' real world videos

WHAT: Here we have used SFX to add a huge billboard poster on to the front of a skyscraper. This initial video was filmed with a drone - and we have added the banner subsequently.
WHY: Again - this offers a real WOW factor and can really bring a whole creative world to life - opening up a whole range of possibilities.

3D Modelling: Creating a bespoke environment and animation in 3D

WHAT: With 3D modelling and animation, we can transport the viewer into another world. One of our making.
WHY: It creates a truly immersive environment with added 'wow' factor. It also opens up a whole other dimension of creative options through which we can communicate the message and story we wish to tell.

Motion graphics & Video Combined: the actor draws and interacts with assets on screen

WHAT: Here we quickly show that the 'actor' in the video can perform actions, which we can then create motion graphics on top of. Here we draw and activate a play button (very quickly!).
WHY: This is a great way of combining motion graphics with a real life scenario - and it opens the door to many other commercial options.

Motion graphics & Video Combined: Use of masks on Multiple video layers

WHAT: Here we choose two complimentary video layers, and use masks (on the HIGHER GROUND letters in this instance) to reveal the layer benath.
WHY: This is another good way to add a bit of 'wow' factor to simple on screen text.

Motion graphics: Use of depth of field on text in 3D sphere

WHAT: Here we use the camera to fly around simple text laid out in 3D space. We also use light bursts and depth of field to give it a more life-like feel and an enhanced sense of perspective.
WHY: This is a great way to give real 'wow' factor to client videos where there isn't a lot of graphical content available. In this format, simple text can still be exciting visually to the viewer.

MOTION GRAPHICS: 3D LOGO TEXT - FLY THROUGH

WHAT: Here we wanted to play with extruded 3D text and use camera movement to fly around and through it.
WHY: This approach is relatively straight forward, yet adds a real sense of scale and importance to the text. Pretty impactful visually we think. This was supposed to be a test project - but we liked it so much we put it in the HG Labs intro video :).